Digital Marketing

This is the process of creating awareness of your products and services through various websites. MITS Infotech provides an effective marketing strategy that can generate results and also aims at showcasing your business through our marketing services. We provide integrated marketing solutions that widen your business landscape, we build your webpage to be SEO friendly, optimize your links and also promote your brand. Our marketing services make your business easy to find, attractive, engaging, that can turn your viewers to customers. Our marketing strategies include, amongst others, content marketing, email marketing and social ads.

Search Engine Optimization (SEO)

Search engine optimization (SEO) refers to help your website rank higher in organic or natural search results, thus making your website more visible to visitor who are looking for your product or service via search engines.

MITS Infotech offers excellent search marketing techniques to its clients by combining both optimized keywords and the advantages of the social media. This strategy builds your content by making it SEO friendly and also advertising it through social media networks. It drives traffic to your webpage thereby increasing your returns on investment and profit.

SEO Key Features:

  • Business Research and Analysis
  • Website Analysis and Optimization
  • Keyword Research and Analysis
  • Competitor Research and Analysis
  • Content Optimization
  • On-page improvements
  • Link building audit
  • Business directory listing
  • Sitemap Submission
  • RSS feed inclusion
  • Search Engine Submission
  • Press Release Submission
  • Article Submission
  • Blog Submission
  • Social Media Optimization (SMO)

    Social media optimization is a technique that is used to poll traffic and visitors to a webpage.

    There are two types of social media optimization techniques

  • The first, involves adding attractions to your content like a share button, a like button, user ratings, adding trending social media news, adding videos and graphics to your contents in order to make it look attractive and draw visitors.
  • The second, involves adding promotional tools to your webpage such as a comment box, interaction or discussion forum, social network profile and so on.
  • SMO Key Features:

  • Defining the goal
  • Selecting the target audience
  • Right message drafting
  • Choose social media chanel
  • Set-up, design and develop the channel
  • Building a community
  • Content Distribution Strategy
  • Engaging and monitoring the audience
  • Observe and measure Performance
  • PPC and Paid Search Solutions

    PPC which stands for Pay per Click is an advertising tool used by corporations to pay for advertisements when their ads are clicked on. We provide a PPC solution that advertises our client’s products and services. We make use of optimized keywords that would generate traffic and increased revenue. We ensure that ads are placed on every platform ensuring it attracts the right viewers. We showcase your ads in the best light.

    At MITS Infotech, our professionals use the paid search marketing technique to market your products or services. We ensure that your business is always on the go. The paid search marketing strategy provides you with the chance or opportunity of staying in front of the competition. Through this technique, you are assured that your services will be presented to the right audience. We also ensure that there are major keywords in the content of your ad so that we can deliver information on your company to your potential customers each time a word from your content is matched in a search from a search engine.